In this article gameplayer argues that video gaming has become a more successful means of advertising new music to consumers than shows like MTV who have ruled the roost for the best part of three decades.
"Think about it: when was the last time you turned on MTV and saw an actual song? Where albums like Michael Jackson's Thriller and Madonna's Erotica owed much of their success to the videos beamed into lounge-rooms across the world by the likes of MTV, the music industry is now forced to seek other ways of exposing its products to that market. And where is that market now? Well, they're playing games…"