Microsoft today announced that X06, the Xbox brand experience for the games and entertainment industry, will be held on September 27th and 28th this year. It was also revealed that the glamorous, cosmopolitan and cultural city of Barcelona will be playing host to this year’s exclusive event.
Europe’s top media, partners, publishers, developers and retailers will be invited to the Catalan capital to experience the incredible evolution of the Xbox 360 console and the exciting offerings it is bringing to Europe.
At X06 Microsoft will unveil more plans for the Xbox 360, showcase the breadth of the next-generation line-up of games, the next wave of accessories and new world-class Xbox Live® entertainment experiences.
For the first time Microsoft will also welcome South Africa, Hungary, the Czech Republic, Slovakia and Poland to the event having recently announced the launch of the Xbox 360 in these countries by the end of 2006.
Previous X0 events have been the setting for high-profile announcements such as the European pricing details for Xbox (2001); Xbox® Live™ and the acquisition of Rare (2002); the unveil of the new Xbox branding (2003) and the fantastic launch games line-up for Xbox 360 (2005). This year’s event will be no exception, and visitors to the Barcelona event should expect to be blown away with exclusive news announcements and amazing next generation gaming experiences.
As always, third party publishers and developers will have a strong presence, and will be using X06 as a platform to unveil major announcements and showcase forthcoming Xbox 360 titles.
A highlight of the gaming calendar, Xbox enjoys this opportunity to bring gamers together from across Europe and create a unique and immersive experience for their guests. Commenting on the announcement, Chris Lewis, regional vice president, Xbox, Europe, Middle East and Africa (EMEA), said: “We are really looking forward to X06 in Barcelona and believe this will prove to be an amazing experience for gaming enthusiasts across Europe. We have some exciting announcements to make and even more to show people. X06 will firmly place Xbox 360 as the console of the next generation.”
Xbox will be sending out more communication and invitations over the next few weeks.