GTAIV named EMA's GOTY

Rockstar's opus takes the top prize from retailer trade group; World at War and Wii Fit garner three awards each.

Award season in the gaming industry isn't over just year. The Entertainment Merchants Association today announced its Video Game Home Entertainment Awards, with Rockstar Games' Grand Theft Auto IV taking home the retailer trade group's Game of the Year honors.

The blood-spattered immigrant tale also claimed the Action/Adventure Game of the Year category, but was bested by a pair of games in terms of award quantity. Nintendo's Wii Fit earned three awards from the retailer group--Most Innovative Game of the Year, Wii Game of the Year, and Casual Game of the Year. Meanwhile, Activision's Call of Duty: World at War took home its own trio of honors as the PlayStation 3 Game of the Year, Xbox 360 Game of the Year, and Military/Shooter Game of the Year.