EEDAR and Nielsen to collaborate on marketing analysis

GI.Biz writes: "Videogames analysis firm EEDAR has announced a long term agreement with Nielsen to combine data on videogame features and sales with that of marketing spend.

The two companies hope to offer a more in-depth analysis on how money is spent on the promotion of videogames, with USD 823 million spent on that aspect of the industry alone last year. "

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