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Activision Blizzard announces new Wii label

Activision Blizzard have revealed a new label to take full advantage of both the Wii's popularity and its target demographic – the family.

The new Wii-exclusive label, Fun4All, will encompass family games and focus on the social aspect of gaming in an attempt to bring family and friends together.

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ChickeyCantor3232d ago

" The new Wii-exclusive label, Fun4All, will encompass family games and focus on the social aspect of gaming in an attempt to bring family and friends together. Activision marketing director"

As if families are broken and only look happy in a family portrait.

=/

gaznutta3232d ago

I have two children a lad 9 and a daughter 7 both of whome were quite excited by pitfall and its nice cartoony style graphics.I must admit even i was looking forward to playing it albeit nostalgia purposes.

Now-- however it is being marketed as shovelware and solely for familes, both of my children turn round say " daddy they keep bringing out baby games". Forget the corporate pile of slush and release games that actually appeal.

Piling them into a range and calling them all as one is not the way forward. Pitfall would sell tons more had it had a less babyish cover. You just watch spore wars show you how its done, at least Pax holds a weapon on the front!

Well done activision youve joined the publishers that dont know gamers and upset two small children a the same time!. I just cant help wonder how many other people feel this. Sack your artists and imagineers