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240°

PS3's European marketing drive begins

Sony today kicks off its GBP6m campaign ahead of PS3's UK launch on March 23rd.

Campaign highlights include:

* A total cross-media spend of £6m
* TV ads to hit 44m individuals by the end of May. First ad set for March 16th
* Cinema campaign to target 12m admissions. First ads hit today
* Online promotions to total 40m impacts

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LSDARBY6258d ago

Cant wait to see some tv ads, im goin to the cinema 2moro so hope to see an advert

Gamer luv6258d ago

After seeing there trailer for Blu Ray, (Names Playsation 3 TV AD)
I dont think id be bothered.
Was the dullest 45 seconds of my life.

Whoooop6258d ago

Even tho i think you hate PS3, i'll have to say your right..

After watching that commercial i had to run to the bathroom to take a S@#t.. So much time with uncreative stupidity to say something they could have shown with written words and some nice effects for bout 10 seconds..

Pardon my English

techie6258d ago

Nah there are some great ps3 adds. I love the womans voice and it creates something magical. I have to say that the blu-ray one was slightly weak though. But the others for the sixaxis, the cell and HD are spot on and create intrigue.

Torch6258d ago

I'm curious to see how my hometown's handling the launch.

techie6258d ago

Is Italy a town? Wow. (kidding)

Torch6258d ago

Perhaps from an E.U. perspective, it could be.

The only problem is that you'd never know who the mayor is because they keep changing them every week.

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140°

Ranking the Devil May Cry Series

VGChartz's Mark Nielsen: "Upon finally finishing Devil May Cry 5 recently - after it spent several years on my “I’ll play that soon” list - I considered giving it a fittingly-named Late Look article. However, considering that this was indeed the final piece I was missing in the DMC puzzle, I decided to instead take this opportunity to take a look back at the entirety of this genre-defining series and rank the entries. What also made this a particularly tempting notion was that while most high-profile series have developed fairly evenly over time, with a few bumps on the road, the history of Devil May Cry has, at least in my eyes, been an absolute roller coaster, with everything from total disasters to action game gold."

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Community4h ago
VersusDMC3h ago

First to last for me...3,4,5,1,2.

VersusDMC2h ago

Me leaving it out should be telling of my thoughts on it. Better than 2 as a DMC game.

Still a good game though.

Friendlygamer3h ago

3,1,4,5 to me, never played 2. 5 gameplay is amazing but level design was really disappointing to me, just a bunch of plain arenas, the story felt like a worse written rehash of the 3rd and the charater models looked weird ( specially the ladies ). Another problem with 5 was that there was not enough content for 3 charaters so I could never really familiarize with any of them

monkey6022h ago(Edited 2h ago)

2.
Dmc.
4.
5.
1.
3.

God DMC2 was an awful game.
And in case this isn't obvious it goes worst to best

Yui_Suzumiya48m ago

1 and DmC. The rest are unimportant.

DarXyde40m ago

Order changes depending on your focus. I tend to focus on gameplay/fun factor, so...

5, 3, 1, 4, 2.

I really didn't like 4 but commend Dante's weapon diversity. The retreading of old ground was pretty unacceptable to me.

But even then... Still more enjoyable than 2 for me

90°

10 Weirdest Video Games of All Time

Plenty of unforgettable games have completely messed up their players throughout the years, all the way back from the PS1 days to the dark recesses of the modern internet.

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culturedvultures.com
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Community1d 17h ago
JonTheGod1d 8h ago

Why are the Katamari games not on the list??

130°

70 percent of devs unsure of live-service games sustainability

With so many games fighting for players' attention and interest losing out over time, time sink games are at risk of eventually losing steam.

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Community2d ago
thorstein2d ago

It was worrisome to begin with.

It's a niche genre with only a handful of hits that can stand the test of time.

Cacabunga1d 7h ago

I like the sound of that!! I will for sure never support these gaas games.
Sony must be shocked at gamer's reaction, making them cancel a few of these and hopefully go back to the good heavy hitters they had us used to..
now bring on that PSPro reveal and show us some SP 1st party awesomeness.

CrimsonWing692d ago

What’s to be unsure of!? Look at the ratio of success to failure!

DarXyde1d 11h ago

It's pretty ridiculous.

Imagine having a breadth of data at your disposal to see the statistically low success rate of these games, only to be laser focused on the exceptional case studies.

shinoff21832d ago

Yes. Stop all the live service bs.

jznrpg2d ago

Only a few will catch on. You need a perfect storm to be successful in GaaS and a bit of luck on top of that. But a potential cash cow will keep them trying and some will go out of business because of it.

MIDGETonSTILTS172d ago

Helldivers 2 manages just fine…

Keep production costs low… don’t just make custscenes until the mechanics and enemies are perfected first.

Make so much content that you can drip extra content for years, and the game already feels complete without them.

Most importantly: make weapons, enemies, levels, and mechanics that will stand the test of 1000 hours. This might require more devs embracing procedurally generated leveled, which I think separates Helldivers 2 from Destiny’s repetitiveness.

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