Second Life Indian Talent Hunt? WTF/Yes

Split-screen.com: "It's typical for an Indian company to invent silly hooks to attract ordinary people into gaming. Where would we possibly be without those mainstream Spore conferences and gaming nights at bars? On looking at Tata Indicom's "Follow Your Heart" (seriously) Second Life Talent Hunt, we'd be motivated to think this is more on the silly, rather than hook-oriented, side but surprisingly, it's not. Granted, the number of ranked participants isn't exactly staggering but the idea represents the age old Indian talent hunt, just one playing out over the net. It's like the Idol series, only without the stuffy judges, amateur melodrama, the idiot box, emo-factor etc."