Gamezine: 'It would not only be the perfect time for a price cut, but it's almost guaranteed.
We reported on IGN's prediction that the PlayStation 3 would get a price cut this year. Well, it was pretty obvious that this was the case. Not only does the console need a price cut to compete with other consoles on the market, but Sony is fast reducing the manufacturing cost of the console, and so will be able to afford it.
Some point to the company's huge losses and argue that there's no way Sony could take a bigger loss on the PlayStation 3. However, they might not need to.
SCEE head David Reeves appeared to hint that the PlayStation 3 was already making a profit, which is evidenced in the Games Division's Q3 slight profit.
The numbers made it clear that the PlayStation 3 was the main bread winner for the games division, by selling the most hardware and software. Now, if the company has been able to reduce the manufacturing cost of the PS3 so far that they're now making a slight profit on every console sold, then there's even more room to breath.
So why would they cut the price when they've only just begun making a profit?'