Sony will be targeting specific games to get the HD upscaling. And although the up-scaler doesn't go up to 1080p, 1080i/720p will be the maximum. It's basically a way for Sony to resolve two problems: PS2/PSOne games not working/being problematic, and not being fully utilized with the PS3 hardware. God of War, Klonoa 2, Killzone, Final Fantasy XII, Devil May Cry… imagine how games like these would look with the full HD treatment. I can only see them right now.