Makena Announces 4 New Virtual Partners for There

Makena Technologies, developer of 3D social world There, has announced four new partners participating in its virtual merchandise marketing program-entertainment companies Fandango and the Academy of Country Music, apparel provider Blair Wear and virtual sports memorabilia creator Beelya are now offering virtual clothing and goods in specialty shops within There, for users to purchase for their avatars.

Each retailer is to sell items including T-shirts and hoodies, with Beelya to offer autographed framed replica jerseys of athletes such as Brett Favre and Matt Hasselbeck that members can use to decorate their virtual homes.

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