Bad news first: there might be a bit more competition than you expected for that home theater giveaway. Good luck bringing down Netflix's shooting star though, as if last week's good news train wasn't enough comes news that over a million Xbox Live Gold members have already downloaded and activated the Watch Instantly app since its NXE debut last November. That's more than 10% of Netflix's just announced 9.4 million subscribers who've already watched over 1.5 billion minutes of TV and movies through their consoles. They're not the only ones happy, while streaming may be eating into DVD rentals, Xbox Live Marketplace rentals are up 174 percent year over year. The streaming library is up to 12,000 titles, with a "growing percentage" in high definition, for the rest of the celebratory details check the full PR after the break. Nothing left for us to say but congratulations and hey, if you get a minute, could you fix Nilay's HD streaming on the Xbox? Thanks.