The Guardian sits down to talk for a candid interview with SCEA boss David Reeves. In the interview, he believes that to maintain profitability in the current climate they "simply have to suffer a little," "go down in market share and mind-share.
I've always liked Reeves,very honest and straight to the point.
the part about new ips :O
what happen to all the fanboys who said killzone 2 will sucked and wont live up the graphic hype? oh yeah they got owned!! im glad it will sell 1.1 million..even if it didnt do it in its first day it will eventually happen, just look at all the big ps3 exclusive game all sold pass 1 million or more now!!
1.1+ million pre-orders already. I think Sony has more humility and more swagger than any company ever will. Every gamer I know wants this game. Even some non fps fans want KILLZONE.
wow this is great...already guaranteed million seller.... glad ppl are excited for this game...expect sales to rise even more when the ads kick in..Sony dont drop the ball this time around.. MGS4 seems like it will be dethroned in 1st week sales...
So much for being the FLOP 360 fanboys were hoping for.
I have never heard Greenberg speak of the competition like that.
I'm assuming the 1.1 million pre-sales was world wide and not just Europe?
he is extremely honest, to the point of saying that if this business wasn't profitable for them they would leave it. That tells you alot about the performance so far and the faith they have in the PS3. IMO they've been riding a steady climb in marketshare and cost reductions. By the time the PS3 hits $250-$299 it will have a 30-35 million install base and sales will explode even more. Thats when the market will completely shift focus back the playstation.
He isn't giving up on the 'console war' because there is no such thing as the console war, this 'war' is only in the minds of immature fanboys. He is a smart man, and one with integrity. He knows full well the competition for market share is a totally different ball game this gen. By acknowledging their competitors and the increased pressure it puts on maintaining market share, we can expect some interesting and unique things coming out of both hardware and software area's in order to sustain a reasonable market share. Wake up lighting, this 'console war' as you like to call it doesn't revolve around you and your irrational mindset.
I am really excited about the buildup for Killzone 2... I think this game will truly show what the PS3 is capable of as a console for graphics but also of mega sales for a blockbuster game. SONY knows when you are at the highest pricepoint you need convincing games like Killzone 2 to convert the masses of hardcore gamers that will fork over $400 for a game console.
David Reeves I believe is a consumate professional and gives total respect to the competition. He and SONY are realistic enough to realize the market has changed and they are adapting to it very well. Remember it's the companies that take the right approach to an economic downturn that end up on top when the dust settles.
Reeves should be on Kaz shoes. He is more down to earth than Kaz. Kaz should be included in those 16,000 people Sony will fire.
Inspiring words from Reeves. He is a gentleman, and I hope that he will have, at some point, as much of an importance in Sony Entertainment's management as Mr. Harai. I do think it would do great things for Sony if control was split more evenly. Good interview.
One of those pre-orderers is me. edit I take that back 1.1 million is just European pre-orders. I'm American
You still got 3 fan boys on you StayHigh Lol
Reeves said about cost cutting the PS3: "But will it be anything as off-strategy as releasing a PS3 with a DVD rather than a Blu-ray drive? I doubt it." How can he "doubt" something that is impossible? If the PS3 only supported DVDs, then the games would not function. Does Sony have a dirty secret that their "Blu-Ray" games are actually on DVD?
Looks like Killzone 2 will sell well it's first week
my friend when i get killzone 2 i will be so happy i will likely play it very slowly so the game becomes really long i mean its already long like 11 hours but i want it to last for 7 days and then after 7 days i train for multiplayer
1.1 million @ $60 each is a nice income. $66,000,000, that's crazy.
Please stop saying that like it sells at $60 everywhere. Countries other then the US exsist.
he is right, not everywhere it is sold for 60$.
here i have to pay about 100$ for newly released games
so its 66,000,040$
Australia? I think they aim to make the same profit from all games though. The higher price of your games is most likely due to transport costs, but the profit Sony makes from the game is the same.
I live in Australia. The average cost around the world would be $60 once converted into whatever currency (yen I suppose) $100AU = $64US $100AU = 5,800Yen (I have no idea what the cost is in Japan). $100AU = 50EU Point is, $60 is a good average price point. Next point is, stop being a whiny little turd.
shopto.net are selling the game for under £30 in the UK, if you were to walk into GAME or HMV you'd likely be paying £39.99 or £44.99 for a big title such as KZ2 on release day.
With that said though they're going to make a fair bit of cash from the worldwide sales of this game, of that there can be no question.
Can't wait for the demo later.
I feel exactly the same. I absolutely do not want to rush through this game. As a matter of fact, I will play it on the hardest difficulty there is! I'll get my ass handed to me, but hey, it's good training! I simply cannot wait. p.s. Killzone deserves all the accolades it's been receiving and now it's a confirmed million seller!
is that they haven't even started advertising yet. This is pure hype.
Congrats to Killzone for hitting the 1.1 million preorder mark in Europe. So I guess the game will be selling over a million on day one. As for Davit Reeve, Sony need to cut tides with this guy already. 99% of the things that comes out of his mouth is idiotic. Dammit I am wait for the demo right now, and it kill me. It almost 2AM NYC right now. A PSN buddy of mine said the demo will be on the European UK store at 2AM EST time.
I didn't think the 1.1 million is Local Europe number, considering previous to that they were taking about global sales of the console and global software sales of all the Sony products. 1.1 million in just Europe would be huge, especially considering the past of killzone. 1.1 globally aka (US/Europe/Australia), makes sense, with 500 K split between two or so, plus loose 100 K in other territories (Australia, etc.)
In context it would seem that they are talking about Europe(SCEE): "And there are some encouraging signs for SCEE, which Reeves understandably wants to focus on. While PSP and PS2 software sales have fallen (by 15% and 51% respectively), PS3 games sales are up 53% and there's a healthy 1.1m pre-order book for Killzone 2, the first of a new batch of IPs that Sony will be counting on." Either way, those are great numbers for Killzone 2.
1.1 Million pre-orders for a game everyone in the gaming press said would suck.
Sales are never the sole indication of quality,so going by the reviews and the recent spark in gamer interest,it's becoming increasingly clear that Killzone 2 will have a healthy life.
Show me where it says "everyone", stop lying and spit out the truth.
the advertising hasn't even kicked in... Most people wait until one to two weeks before release to preorder. Killzone 2 could easily double or triple that number by release. Selling 3 million worldwide in the first week would put it right up there with Halo and Gears...
wow 1100000 in sales already someone pinch me this is amaizng
Good start for KZ2, although I wonder whether thats total or just in Europe. If its Europe, wow! US will be another 600-700k. We could be looking at 2 mill day one. If its total, that is still an enormous amount, only to improve when the ad campaign starts.
We should also consider the number of people that will pick up this game in the first week DID NOT preorder it.
The mind boggles doesn't it? If we are talking 2 mill preorders worldwide, could this mean 3mill total sales week 1????
I am one of the many that havent pre-ordered yet. CRazy.
i haven't pre-ordered it as well, but i'm hoping of getting it day 1
You guys better get on that.
i'm one of though's 1.1 millon people that have pre ordered the game can't wait, just waiting for the demo.
killzowned!!!!! congratulations gg and sony...
someone give me 5 dollars to go pre-order this game.
Woot happy days are coming
It's still not gonna sell more than Halo 3. In fact, I don't know where my copy of Halo 3 is but I need something to wipe my ass with.
I think you will find that Halo 3 was a one off, not many games sell 8-9 million units (wii excluded!). I think people need to put things into perspective here. If a game sells over 1 million copies it's considered a success, however i would hope that Killzone 2 would sell 4-5 million units judging the games potential. A pre-order of 1.1 million units is excellent and the demo coming out today will spur even more interest. Gears of war 2 sold 4.5 million, if your a numbers addict then i would like to see the same numbers for Killzone 2. But let's also remember that the percentage conversion for Xbox and PS3 will be different judging the 7-8 million users gap, so a PS3 game could sell less and still have a better percentage conversion than Xbox. I agree with what Dave Daily said, buy the f*ckin game, 1 million copies sold day 1. Killzone 2 should reach 4 million. But at the end of the day as long as i have the games i like, I'm pretty chuffed.
Gobuz Not many games sell 8-9million units? Gran turismo says hi, pretty much every game in the series has sold near 10m.
I said not many games sell 8-9 million. If you look at most big games this gen they peak at about 5-6, most games only average 2-3 and even less.
halo could sell 50 million and i still wouldnt give a damm if the game's great then the game's great sales doesnt matter, look at wii play..sold alot..but soooo FREAKING BORING
In marketing term, this is called harvesting.
demo and TV ads are yet to come.it cold rise as much as 2 mil. awesome
It totally won't outsell Halo 3!!! Of course...neither did Half-life 2, Gears of War 2, Okami, Shadow of the Colossus, Devil May Cry 3, LittleBigPlanet, Metal Gear Solid 4, and various other games that are WAY better than Halo 3.
Honestly and truthfully Halo 3 is the best Nex-Gen experience. The graphics and art design are impeccable, the game play is unmatched, forge is super cool and who doesn't love vibrant colors? m'I gnillort, ylsouivbo ti skcus.
Lol at people's failure to read backwards.
But I think this game needs to sell 2 million to break even (its budget was 60 million about a year ago, I don't doubt the budget is already on par with GTA4, if not more). I don't doubt it will, just saying.
@Below: Doing some research would help your poor brain understand. Does everyone have to be spoonfeed the news? No, probably just you.
Sure, that's a rumor, but again all budgets we know, including that of GTA4, Halo 3, etcetera have been well substantiated rumors.
And where u get that figure from on how much it cost? Oh ya out of your posterior.
Seems like Killzone 2 could be a potential hit for Sony after all, and thank goodness. IT seems like so much effort has been put into delivering a quality title among all the hate they have been getting. And to think that Japan seems to have taken a fancy to Killzone2, being 8th in the top best sellers.
This game is actually one of the reasons why I bought my PS3! I don't hold KZ2 in high regards though.. just so I'm not expecting too much from it and feel like I got less than what I expected. Can't wait for the demo 2 day.
Nah,no one can fail that bad when reading a comment.
and told girlfriend, friends and family dont look for me after feb 27 i am gonna be all riiiiiight :)
over 2 million? Finally a PS3 title the xbox fans won't be able to say didn't sell. They talk about the economy. As times get tougher the PS3 will look better not worse. You can get your $200-$250 console and $400 bluray player. Or you can get a PS3.
Pretty sure they are. 1.1ml would be for the UK specifically.
@Parapraxis There won't be 1.1million pre-orders in the UK, considering the fact theres only about 1.5million Ps3's sold here
"We've learned from Nintendo how to grow the market and move from handheld device to device - they've done it brilliantly. And we've learned an enormous amount from Microsoft, too. Overall, the market has sharpened up individual competitors to do better - we should celebrate the industry and how we've collectively grown it beyond all recognition." that is a grown up response
now if we all could just get along!!!!