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Edge: Riccitiello's Nine Steps to Recovery

Edge writes: "Clear and simple, our titles did not perform to our expectations,'said John Riccitiello.

The EA CEO spoke at the publisher's 2009 earnings call just moments after the firm revealed its third quarter results, which "significantly missed its numbers" by some $150 million.

There was much gloom in the air at EA's earning's call, with Riccitiello not pulling any of his punches. He stated that EA had "significantly reduced" its financial outlook for the 2009 fiscal year, and demonstrated the numerous reasons for this in a seemingly unguarded manner."

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