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Analysis: Game Prices Dropping At Retail

Average game prices are steadily dropping over the course of the current generation, claims market research firm EEDAR.

EEDAR analyst Jesse Divnich pins the trend on a number of factors, including decreasing development costs as studios become more familiar with existing hardware, as well as the increasingly competitive marketplace as a fixed amount of retail shelf space must be spread across an increasing number of titles.

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gamasutra.com
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