Chris Early on Microsoft's plans to dominate the casual gaming space.
"When I think about our target demographic, it's essentially anybody who can get online"
Microsoft has never been slow to embrace new entertainment mediums, and casual gaming is proving to be no exception. As its dedicated division forges ahead across a myriad of platforms - most notably Xbox Live Arcade. Gamesindustry.biz caught up with product unit manager Chris Early to discuss the company's success and its future plans for this burgeoning market.