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In-Depth: Amazon Launches Casual Games Store

Amazon.com joins the world of digitally-distributed games today with the launch of its Amazon Game Downloads store, now offering its users casual PC games to download and play.

"We're very excited to be entering this space," Greg Hart, Amazon's vice president of video games and software, tells Gamasutra. "The intent of that [Reflexive.com] purchase is what you're going to see... to take their catalog of games... from companies across the casual game space, and offer them to our customers. We think that the demographic is a great fit for Amazon's customer base."

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