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ASA: 99% of Games Advertised Responsibly

The Advertising Standard Authority in the UK has found that 99 per cent of videogames are advertised and marketed responsibly by the industry.

The ASA was acting following the publication of the Byron Report last year, to address whether videogames are targeted at the appropriate age group and in-line with advertising codes.

The authority examined advertisements for games between April and June 2008, considering age rating, scheduling, content and context.

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