Online piracy has a mighty lure. Armed with a working internet connection, anyone can download everything from films and TV shows to software and video games. The notion of doing harm, or of participating in an illegal activity, is a non-issue to many. So it should come as no surprise that video game piracy in Australia is rampant. No matter how strong the anti-piracy and digital rights management (DRM) measures video game publishers put in place, piracy of games continues to grow.