Top
All Channels

Peter Moore named head of game marketing group

As if being the corporate vice president of a Microsoft interactive entertainment division neck-deep in a console war with Sony and Nintendo wasn't enough to fill Peter Moore's days, the executive has accepted the position of chairman of the newly formed Association of Electronic Interactive Marketers.

"My roots are deep in marketing, and it's always been at the back of my mind that we need to organize ourselves better as a marketing group," Moore told a conference call of reporters when the news was announced today. "We're a very powerful industry that's driving billions of dollars in sales. As a marketing group, when I think of all the media, we now spend as a collective industry in the hundreds of millions of dollars."

Among the biggest issues facing game marketers today is the task of simply finding the consumers, Moore said. With fewer consumers watching television, the industry is looking for them in print, online, and through viral marketing campaigns, but Moore said that continuing to push game marketing forward will require "a tremendous amount of innovative marketing, as well as a lot of money."

Read Full Story >>
gamespot.com
The story is too old to be commented.
FeralPhoenix3753d ago

I think thats alot of responsibilty for one man, but it also adds to his creditability. I wonder if this will help him influence company's to advertise the 360?...I just hope LIVE doesn't end up with "Pepsi" advertisements everywhere, NOOOOO!!!!!!

OutLaw3753d ago

The guy is very smart. I see him doing a good job at that position.

Marriot VP3753d ago

THIS GUY is a solid executive, honest, and good hearted american. Over delivers what he promises and never uses smoke and mirrors to hide flaws. Like that one console, forgot it's name.

Marriot VP3752d ago

Haha yah that's right, duh. Everything else still applies.

shotty3753d ago

So Peter is the new PR guy. He's a cool guy