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Interview with Sony Computer Entertainment Australia's Managing Director Michael Ephraim

At last week's Australian media launch of PlayStation 3, Screen Play sat down with Sony Computer Entertainment Australia's Managing Director Michael Ephraim to explore issues surrounding PS3's unprecedented price.

As usual, Mr Ephraim supplied some eyebrow raising quotes: "Xbox is significantly dearer than PS3 for what it can do straight out of the box", why the price "becomes an insignificant factor", how PS3's innovation will open up a "bigger market" than Wii, and how his BMW's price tag is "completely obscene".

Read the full interview transcript.

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blogs.theage.com.au
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super bill3824d ago

anybody buying a ps3 must be the most idioctic person in the world.360 rules this time mattie.