There's a big nasty Catch-22 to creating a successful franchise: What happens when it's time to make a sequel? Fan comments usually produce a babbling crosstalk that could best be summed up by the phrase "make it exactly the same but completely different." Some developers just throw up their hands and keep milking a franchise until it's spent.
Then there's Relic Entertainment. Whether they succeed or fail, they're doing their level best to make a great game experience. That's the attitude that came across loud and clear during GameSpy's conversation with Tim Holman, Senior Producer for Tales of Valor, the latest standalone expansion for the terrific Company of Heroes franchise.