SCE Australia boss Michael Ephraim has responded to criticisms of the PS3's high price point by stating that the console is in a different league to its rivals.
"We think PS3 is not a product to be compared with Wii, it is a completely different product. This is a digital hub, that is a games console," he told news site The Age.
"To maximise Xbox 360, you need Media Centre, you need a PC. And now if you want to play high-definition movies (and we can argue which format is going to win) you have to spend another AUD $249 [EUR 150]. Xbox is significantly dearer than PS3 for what it can do straight out of the box."
According to Ephraim, there is "no other product on the market" that offers digital content and Blu-ray features for the same price as PS3.
"We firmly believe that once demonstrated, the price becomes almost insignificant. A Blu-ray player currently is $1500 [EUR 900] and above. Just on the Blu-ray alone, there's value." However, Sony recently announced that Blu-ray players costing US $599 / EUR 450 are set to go on sale in the US this summer.