It's the year 2006. Sony flaps their mouth off about the 4D Playstation 3. They arrogantly slap a 600.00 price tag and tell gamers to get a second job. After that they tell the world that people will buy it even if it didn't have games. The world lost respect for Sony that day, in the year 2006. They've been fighting to regain it ever since.
It didn't take long for Sony to realize that there is a fine line between confidence and arrogance. In less than 6 months they got their act together and started to take action. Their prime focus was to repel and dispel the many fanboy and media bashings that soon followed.