Earlier this month, Microsoft trumpeted a series of sales numbers for the Xbox 360, including that in Europe, the Middle East and Africa, the Xbox had extended its lead over the PS3 by more than 1 million units. Not so, says Sony.
In a wide-ranging interview with EuroGamer, David Reeves, who heads up Sony's operations in Europe, says Sony's numbers show that the two consoles are "absolutely neck-and-neck" in the region.
"What happened was, we overtook them, and they dropped the price," he says. "It's almost as if we've gone ten rounds as Mohammed Ali and we're still standing, because we didn't drop the price. We held firm."
"Now, going into the remaining rounds and....