Casual game companies confident about their chances in the recession

A representative for PopCap said "When economic times are tough, the most broadly appealing, cost-effective forms of entertainment tend to not only survive – but thrive." This sentiment was echoed by the CEO of Oberon Media. Nickelodeon's Dave Williams, however, sees problems for companies who "need access to outside capital and high valuations to fund growth and investment and/or haven't reached profitability and need cash to fund existing operations." In other words, companies who rely on others' money to make their games.