A Killzone 2 casual web game is to be launched as a part of Sony's £2 million marketing campaign. The game will be available to download for Firefox and Internet Explorer users, and invites players to fight in teams against the 'Helghast threat'.
Give us some damn television ads already, stop failing!
I agree! Internet is full of hype or hate for this game! Either one is publicity!!! But we need to see this game on street billboards and caomercials during large audience shows! Cmon SONY! You have it all in your hands now! Dont screw it!!!
I barely watch TV anymore, except when Scrubs is on.
Everyone on the internet who's a game knows about Killzone 2; how could they not? And Sony didnt have to do a THING in that department. Internet advertising is nailed, this is not where they need to be focusing. Where they should be is TV ads, maybe some radio ads, store ads etc.
The ADS, I say! They need to have something during the Superbowl! A whole 2 million? Oooh, they're really going all out on this one... /sarcasm
...Sony...you f*cking dumbasses. ADVERTISE THE DAMN GAME ON T.V! T.V! >-< SUPERBOWL!!!!!!!!!!!!!!
lol 3 million for 30 secs at the Superbowl! Especially in this economic climate where every company is posting huge losses, that would be crazy. The ads will come, they did with MGS4. Some people on n4g are crazy, it's not even bloody February yet!
Why would SCEE UK spend money on advertising at the superbowl?
I didn't imply that Sony should advertise early or they should waste all the money on the Superbowl. This is a big game and I'm hoping they don't blow this one up. That's all. Just don't want them to screw this up.
this is the game that will blow the ps3 up they just need some oh idk GODDAMN COMMERCIALS
SONY STOP DOING THESE SMALL INTERNET GIMICS!!! most of the internet users will know about the game from reviews. get to the HARDCORE! TVCs, press, billboards. only when the people see it then will they search in the internet. only one month left??? WTF? ARE YOU GUYS WAITING FOR CHRISTMAS????
To be honest, I've been surprised by the ammount of posts (on other gaming forums, not here) from people who actually didn't know anything about Kz2 until very recently. This may help reel a few in!!!
i was shocked when i asked one guy if he was buying a KZ2. he was like what is that? and guess where i met him..? at Home. and we were playing bowling. lol. my whole point was... no casual person is going to log in the net and search for KZ2 unless they see it on TV or billboards etc. i know they have a budget but they better use it wisely.
"A Killzone 2 casual web game is to be launched as a >>>PART<<< of Sony's £2 million marketing campaign." see that??? internet marketing is included as part of their whole marketing campaign.... and that's just for the UK ohh btw http://img89.imageshack.us/... xD
but like i said... but where will you find "casual" gamers. on the road, right? watching tv, right? so... if the people don't see it (on tv, billboards etc..) no one is going to search for it in the net. i hope this time they have big plans. EDIT: nah.. we just want them to use their money intelligently, that's all... q:
i know i know... i just think you guys are blowing this out of proportion =P but yes the casuals will be on the road and watching TV so i also do hope they do TV ads for the UK =D
that image is so crap now. its was good when i first saw it. But image is saying the helghast one and you lost, you do suck at this game :P Only messing around. Pre orderd mine from game.co.uk today :)
shopto.net all the way mate... KZ2 with the Tin Case for £32.99 Standard Edition £29.99 =D
They dont - THE WHOLE FRIGGIN WORLD KNOWS ABOUT KILLZONE 2
ah... you forgot this -> "/sarcasm" there are too many ignorants here... and i hope the ignorants at sony doesn't think like you wrote. "it's all over the internet... everyone will buy it!"
How about you slide in a 30 second ad on the Superbowl Sony? Nothing but raw gameplay.
ur forgetting its 2 million pounds...which is alot more in dollars...and its only in the UK so thats alot of money to advertise in 1 region. either way, cost of such a small campaign video game isnt more then 50k anyway...this shows u its gonna be EVERYWHERE...not just the tv...im talking posters...stickers...magazines ...news paper...
Interesting. Thank you to the Nintendo Wii owner for finding this for us.
You guys can start complaining if you don't see any t.v. ads February! You do know that the game comes out at the END of February right? So why advertise in January? Jesus Christ, some of you guys are so emotional......
precisely they have a budget why blow it at the end of january and the beginning of feb. Show the game too early and people can forget about it, they have to start advertising close to the launch date. This isnt a movie its a game, the marketing budget will not be 60 million dollars (exaggeration). Just be calm guys it will come and it will be glorious.
Give me £2millon. I'll Get a tattoo on My a$$ and run around naked FFS.
danm! stop this thing of superbowl... its cost much money.
True your looking at $3million for a 30second advert.
Not that I really care about the whole superbowl advertising everyone wants. Yes, it does cost alot, in fact $3mil for just 30 seconds, BUT, it is one of if not the most watched telecast for the year, so it could be money well spent, the only thing is, if it flopped that is alot of money down the drain just for 1 game.
Didn't Toshiba advertise HD-DVD on Superbowl last year?
One question to the japafolks. Does your country have TVs?? If it doesnt than that explains a lot.
Im sorry but SONY + Marketing = FAILED
and a Hella-Virgin.
OVERHYPED PIECE OF BS. IM A PS3 OWNER BTW. RUBBISH GAMEPLAY.
real question, have you played the game?
lol!! Yeah put PSN avatar and claim you own a PS3... Real believable!!
WTF........ you again
Killzone 2 is already pretty well known to game players who read game news over the web. Why target the online audience? The working professional, people who bought PS3 as a blu-ray player, and the people who don't frequent the web for game news is who they need to target. Radio ads, trailer in theaters, TV ads are what they need. My guess though is that TV ads and such are more cost prohibitive than online ads. May be they prefer a full blown online presence/ads than occasional TV ads. Still 2-3 weeks before we could see if they market this game right.
Because the online audience is the biggest in the world, should Sony start chucking up billboards and small ads(Therefore cheaper ads) around on TV and such then people go, "Hmm, what's this Killzone 2 thing", people google it, they get the site for this web game, download the web game, love or like the web game, end up buying the retail version, advertisement works.:)
Out of all people everyone on N4G should understand what they are trying to do. The online campaign is only targeted towards people who already know about Killzone- gamers. Why advertise on sites like IGN and Gamespot when we have been following this game since the E3 trailer? They are trying to reward us by giving us something before the comes out. I'm definitely going to check it out- if I get to win some limited edition killzone gear even better.
i like this idea as it means ill have something to tie me over until KZ2 comes out. it was probably a way for sony to stop people like me storming their headquarters for a copy of the game
sounds cool, when can I download it, but where is tv ads?
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