Sony Corp. said Monday it is bringing out a cheaper player for Blu-ray discs early this summer, a crucial step in its battle to make the high-definition format the replacement for DVDs.
The BDP-S300 will cost $599, yet will have the same capabilities as the $999 BDP-S1 Sony is currently selling, said Randy Waynick, senior vice president of the home products division of Sony Electronics.
Sony and Samsung Corp., which also makes a Blu-ray player, have been undersold by Toshiba Corp.'s players for the rival HD DVD format. Toshiba has a model on the market for $499.
However, sales of players for either format have been tepid, as consumers have stood back, waiting for the market to settle on one of the discs.
Most people buying high-definition discs are apparently doing so to play them on PlayStation 3 game consoles. There are two versions of the console, for $499 and $599, and Sony sold 1.8 million units last year...