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250°

Killzone 2 has £2million advertising budget in the UK

Following poor financial results, Sony is set to spend a massive £4 million on advertising in the first quarter of this year in the United Kingdom.

The largest chunk of that cash - £2 million - will go on Killzone 2, by far the company's biggest upcoming title.

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Dringostarr5561d ago WhoDisagree(0)Agree(0)
KingDizzi5562d ago

Better late the never for R2 and Motorstorm: PR but VERY good news about Killzone 2. This one will sell big numbers, advertising will just bulk the numbers by a huge amount.

People need to know about this game and know they will. :D

xwabbit5562d ago

Wish they did this from the start. Good to see they are doing it right this time ^_^.

theKiller5562d ago

i hope this huge advertising wont be limited to only UK, i hope sony spends more on USA and other areas!

KZ2 will be as huge as MGS4

FredFredrickson5562d ago

"People need to know about this game and know they will."

How much of that £2 million will go towards planting people on websites like N4G to promote the game?

whoelse5562d ago

Wow thats twice the amount for LBP!!

Well I guess it's better late than never, I guess Sony decided it's best to market the console behind a major sequel instead of the Christmas period.

Ratchet_Co5562d ago

Agreed, this is VERY good news, Killzone 2 will be a success. Hopefully there will be that kind of advertising in the U.S as well.

GameGambits5562d ago

Dang that's a lot of chedda. I'm glad Sony is taking a big money risk with this game, because the world's reviews are already solidifying this as one of the best games ever. IGN AU said it's worth the price tag of getting a PS3 JUST to play this. That's huge praise.

I know I bought my PS3 just for Killzone in December. After that I've convinced 5 friends off of Xbox Live to do the same, because this game is worth every single cent. :)

+ Show (3) more repliesLast reply 5562d ago
i_like_ff75562d ago

I wanna superbowl killzone 2 ad!

IzKyD13315562d ago

I doubt their will be an ad specifically for Killzone 2, but a PS3 ad might be possible (super bowl ads cost like 3 million per 30 seconds, it wouldn't be a smart business move to spend all that money to advertise one game when you could advertise several)

Keyser5562d ago

The super bowl is one of the most watched programs in the world. Sony should have had a Helghast walk by Barack Obama during his swearing in speech which happened to be the most watched event ever on tv.

I grew tired of all the Halo 3 ads but that's exactly the way I want to feel about Killzone2. I want to be pissed that they are having a Killzone 2 pool party with douche actors on MTV. I wanna be pissed that Terrence and Rocsi keep doing the Killzone 2 two step on 106 and Park. I want to be ticked off that Katie Couric decided to wear a Helghan mask during Killzone 2 week on CBS nightly news.

They should advertise Killzone 2 as if they found the Titanic unsunk in a port in Miami. I should have Killzone 2 place mats staring at me at Ruby Tuesday with commemorative Killzone 2 forks! I know this sounds excessive but so many good PS3 games have fallen by the wayside due to poor or odd advertising. If there was ever a time to get it right...this is one of those times.

DeforMAKulizer5562d ago

Sony need to advertise the hell out of their lineup! =D
2 million pounds for KZ 2 alone should be enough! =D

Omega65562d ago

Sony better advertise the hell out of KZ2 or it will tarnish my view of Sony. What happened to the days of the ps2 and psone when Sony had such kickass commercials? Now I have to sit and watch some emo kid walk down a street with a vague reference to a video game on his shirt.

interrergator5562d ago

ik omega agreed every day i see god of war devil may cry where is that old sony i used to know

Simon_Brezhnev5562d ago

do you think they comercials sucked since Phil Harrison left imo, i think so i want him back

IzKyD13315562d ago

The Ratchet and Clank ads for the PS2 were AMAZING

oriol0035562d ago

About time Sony does some spending.

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350°

PlayStation 3 Games That Desperately Need a PS5 Remaster

The PlayStation 3 may not have been the strongest generation for Sony, but there were still some diamonds in the rough that deserve a revisit as PS5 remasters.

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OtterX45d ago (Edited 45d ago )

Even if they could just remaster and put on PSVR2, some would still look great as VR titles and could do a whole lot to bolster the headset w these exclusives! I'd imagine the investment of reworking these titles into VR would be way less than building new games from the ground up, and they could be amazing experiences, and VR often makes flat games feel fresh again. The Resistance and Killzone games are particularly what I want to see!!

Rude-ro45d ago

I played killzone 3 in 3d and it really changed the game per being immersive.
In vr, that would be even more awesome.

darthv7245d ago

Funny you mention that... my son wanted to play some PS3 games in 3d on my PS tv and he was blown away by how good KZ3 was. It really was a great addition to the game. Im surprised there have not been more 3d games from that era being ported to the PSVR/VR2.

_SilverHawk_45d ago

resistance 1-3, killzone 1-3, uncharted 1-3, uncharted golden abyss, folklore, socom 4 , motorstorm, twisted metal, MAG, heavenly sword

Cacabunga45d ago

Killzone 2+3
Sly Thieves in Time
Crack in Time
God of War Ascension
Motorstorm
Modnation racer
Infamous 1+2

Profchaos45d ago (Edited 45d ago )

Killzone trilogy in VR would be amazing bonus points if they offer shadow fall.

There was a psvr1 Killzone project that supermassive was working on at one stage which wasn't up to scratch and Sony brand it back in house I was hoping we would see that on psvr2 eventually.

Personally I'd love to see some more love or acknowledgement of psvr2 from Sony in general it was a expensive headset and Sony barely acknowledge it's existence

seanpitt2345d ago

The amount of work needed to remaster these games wouldn't be beneficial on a financial and business sense.. MGS4 would probably be the best bet as it would need the least amount of work!

Iceball200045d ago

YEAAASSSSS! I miss this franchise and wanna play it so bad again.

Father__Merrin45d ago

The time is perfect for a resistance fall of man game campaign coop multiplayer

InUrFoxHole45d ago

The resistance series is str8 trash to me. Socom 3 I would welcome. Or killzone MP.

Marcus Fenix45d ago

A Resistance reboot will be awesome

Michiel198945d ago

That's what Bungie should make, Ill keep saying it until it happens

1Victor45d ago (Edited 45d ago )

Resistance was ok but Warhawk and Starhawk was better and kept me coming back for almost a decade of fun and petty revenge on the loud mouth unskilled players 🤣
Edit I loved capture the flag dropping the pot on the flag carrier was extremely satisfying as well as transforming your plane in bot form and stumping them to death 😱

45d ago
Michiel198945d ago

Resistance was the best co-op fps I ever played after L4D2

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230°

20 Years of Guerrilla: The Story of a PlayStation Studio

The Amsterdam-based studio reflects on its humble beginnings, beloved franchises, and growth through the years.

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RaidenBlack349d ago
SullysCigar349d ago

Up there with the top tier in the industry. Love Guerrilla Games - Horizon Burning Shores is simply STUNNING.

1Victor349d ago

Can’t wait for their next franchise

SullysCigar349d ago

Same. They nailed it with Horizon. The trouble is I also want a new Killzone! Can't I just have it all?!

jznrpg349d ago

I’m with you I want Horizon 3 , Killzone and new IPs

badz149349d ago

I have yet to play Burning Shores as I just started Forbidden West (bought at launch, just unwrapped last weekend LOL) and playing on PS5.

man...I still can't believe the graphics especially now I'm playing it on my LG OLED. that graphics and with stable performance backing it up, GG really is the master of their craft!

Vengeance1138349d ago

32.7M sales in the Horizon franchise! With 8.4M coming from Forbidden West alone! Truly a hugely successful game and franchise as a whole. Looking forward to Horizon III

Shane Kim349d ago

That's kind of a huge drop though. It's only been two games.

VersusDMC349d ago

One year after realease HZD sold 7.6 million.

https://www.noobfeed.com/ne...

So not a drop off.

Unless you're saying a HFW should have sold as much now as HZD sold in 5 years?

Vengeance1138349d ago

It's been 3 games, this includes Call of the Mountain. Also no, its a great improvement over HZD.

solideagle349d ago

lol you are comparing:

HZD: 28 February 2017 - May 2023 (6 years+)

HFW: 18 February 2022 - May 2023 (1 year+)

We will see if it surpass original number.

Phoenix76349d ago

@shane, 2 full main games, 2 DLC add ons, 1 VR spin off game, oh and a an official LEGO set.
Not too bad for an ip that's only been on market for 6 years

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REDGUM349d ago

Wow, very impressive. I didn't know the numbers were so high for Forbidden West. Still playing through it myself

thesoftware730349d ago (Edited 349d ago )

Yooo, when I first saw that Killzone 1 footage at E3, my friends my brothers and I were like, Holy shit! When it came out, it didn't look exactly like it, but we sunk so many hours into 1 & 2.

I even liked Killzone: SF, it was a spectacle to look at, and even today it looks good. I hope they make a new one. Can you imagine how that will look, and they can get some modern FPS pointers from Bungie.

blacktiger349d ago

thank you fps lover, I'm with you

talocaca349d ago

Such a wonderful studio. They deserve all their success.

The Decima Engine is absolute 🔥 I'm just mad they have abandoned Killzone.

OzzY-waZZy349d ago (Edited 349d ago )

Kinda wish they move on from Horizon tbh.

potatoseal349d ago

They are probably working on mutiple projects. One of them is Horizon 3, but another is a multiplaer game and probably somehting else.

Imalwaysright349d ago

There were rumours that they were working on a Socom reboot.

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70°

Top 20 Best PlayStation 3 Games (20-11)

Alex DS. from Link Cable Gaming writes: "Is the PlayStation 3 retro? This is a surprisingly hard question to answer as the system definitely has the age to be considered retro, having launched in 2006, over 15 years ago now. But with it being home to so many massive games, many of which still hold up today and in fact were released for the PlayStation 4 when that console was released, make the PS3 a retro console that doesn’t feel retro."

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shinoff2183721d ago

No ps3 is not retro. I dont even consider ps2 era retro. All imo.

shinoff2183721d ago

Typically, the term retro is given to items which are at least 20 years old (but not yet 40 years old).

Quick google search

badz149721d ago

No the PS3 is not yet a retro console. But if you're gonna put 1 game from a series in this list, then LBP2 should be there instead of the original, Motorstorm PR is also an overall better game than the 1st game and to put Tools of Destruction over A Crack in Time is a blasphemy when ACiT is the best game in the series.