"Lately, there have been more attempts to branch videogames out to other forms of media. I'm not talking about the (all-too-frequently horrible) adaptations of established properties, rather attempts to tie-in comic books (Prototype), films and complex web sites (Dead Space) with the intent of expanding a new property before the game itself is actually released.
Do you think this is wise? Will it help the industry to generate more hype for titles which may translate to additional sales from people who have digested these other forms of media? Are they best suited as strictly marketing tools for the games, or can game companies expect the revenue streams to operate in both directions? Where should the industry draw the line when attempting such things?"