Eurogamer writes: "Unbeknownst to me until I was a great deal of my way through the game, Papa Docomodake, the paternal protagonist at the forefront of Boing! Docomodake, is a marketing tool for Japanese mobile operator Docomo. This is upsetting because had I known beforehand that this was a cynical merchandising tie-in, I would have been unlikely to show it the same attention, coloured as I am by a history of ill-informed and cynical student politics." 7/10