GI.Biz Interview: Mike Hayes Part 1

GI.Biz writes: "Despite continued strong sales of videogames over the Christmas period it's been a harrowing few months for the games industry, it seems, with distributors, retailers, developers and publishers all suffering in some way.

One company that ended the year on a strong note, however, was Sega Europe - buoyed by the ongoing success of the Football Manager franchise and Mario & Sonic, the company rose to fourth in the market share stakes for the UK, behind only Nintendo, EA and Activision Blizzard.

Here, the president and COO of the company, Mike Hayes offers his evaluation of the present economic circumstances, what he thinks we'll see as a result, and explains why Sega Europe is quietly confident it has the tools to come through."

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