"Sims 3 is the latest title in the Sims series, a tremendously successful money making franchise for Electronic Arts with over 100 million copies sold worldwide to date.
Many people aren't even aware of the development of Sims 3 because everything relating to the game seems to have been kept relatively hush hush. Developer Maxis also handed the project over to EA Redwood Shores recently. It is actually quite a shock to learn that this title has been in development for around four years now. I was lucky enough to get a look at The Sims 3 when it was announced but recently I managed to spend some time in the new Sims town courtesy of EA."