Tell us a little about you, and your current company.
My name is Jeff Rock. I live in Richmond, VA, and I co-founded Mobelux with Garrett Ross in September of 2008. We'd been going back and forth about starting a software company for years, but when Apple announced the iPhone SDK it all kind of fell into place. We both have a passion for well-designed software and we knew that this might be the only time that we could get in on the ground floor of something great, so we decided to go for it."