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Architect Designs Sony's Virtual World

Business Week writes:
Back in July 2007, architect Kenji Ikemoto got an unexpected call from a contact at Sony Computer Entertainment, Sony's (SNE) video game unit. Was he interested in designing an online virtual world for the company's PlayStation 3 gaming console? Ikemoto, 37, was intrigued. The founder of Jota Associates had worked on residential and commercial buildings around Tokyo, but had no experience in video games and no clue why Sony would want to hire a real-world architect for such a project. The offer began to make sense when he met with officials at Sony Computer Entertainment's office: They wanted to create a virtual cityscape rivaling hip areas of Tokyo.

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BGDad3225d ago

"Back in July 2007, architect Kenji Ikemoto got an unexpected call from a contact at Sony Computer Entertainment, Sony's (SNE) video game unit. Was he interested in designing an online virtual world for the company's PlayStation 3 gaming console."

...Back in 2007... I thought this was in development since Ps2 days? I think they just got caught in a lie.. Then again who cares but thought id point it out...

Not to mention you could argue it was in development before they called this dude but whatever..

wibble3225d ago (Edited 3225d ago )

I think Sony are aliens from another planet with a plan to take over the Earth.. Then again who cares but thought I'd point it out..

Not to mention you could argue that they're just another company trying to make some cash. but whatever..