Not calling it a "Grand Theft Auto" expansion; they're calling it a whole new game.
Rockstar Games gave MTV News a hands-on demonstration with "Grand Theft Auto IV: The Lost and Damned" at the development studio's New York City headquarters yesterday.
"The Lost and Damned" is a $20 downloadable episode add-on to "GTA IV" - coming exclusively to the Xbox 360 on February 17 - that requires ownership of the "GTA IV" game disc.
How can they even suggest that it's a full game? Simple. Rockstar's vice president of product development, Jeronimo Barrera, told MTV News that the adventure could run some players as much as 20 hours and will have to be played over "several marathon sessions." It's not like other video game add-ons, he said. "This isn't a magic hole that opens up that's got some sh-- in it."