You can do an awful lot with $50 million. You could live in the Ty Warner Suite in New York's uber-exclusive Four Seasons hotel – one of the most expensive hotel rooms in the world - for almost five years. Or you could splash out on a garage full of the world's most desirable cars, including the Bugatti Veyron, and still have change for a private jet. Or, if you're Microsoft, you could buy the exclusive rights to the downloadable content for the biggest-selling game of last year.
So was it a sound business decision or money flushed down the proverbial toilet? That's still to be seen but having played through a handful of missions of the first DLC installment, The Lost and Damned, IGN is beginning to see sense at Microsoft throwing around its sizeable wallet.