Some corporate sins are unforgivable. Like turning your back on your most loyal customers to the point that they feel like giving up on you.
Rob and Mindy Cassingham wanted to prove they were the most loyal Xbox 360 fans. I met them at Zero Hour, the event in which Microsoft debuted the Xbox 360 in November 2005 to 3,000 of its most enthusiastic fans. The Cassinghams drove halfway across the country from Moab, Utah, where they operated a video game center. They showed up at the event, at an aircraft hangar in the Mojave Desert, with license plates hanging around their necks that read ''Xbox.''
''I was clearly a fan boy,'' said Rob Cassingham, 42.
These days, Cassingham.....
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