The Blu-ray Disc player industry is seeing increased sales over the past two and a half years. Since the technology was unveiled, 10.7 million players (including Playstation 3s) have been shipped to retail stores across the US. The 2008 sales have increased three-fold compared to 2007 estimates.
According to Adams Media Research, the household penetration for Blu-ray Disc players is 8% after slightly less than three years on the market. Compare this to the three-year estimates of about 3% for Color TV, 2% for CDs and 4% for DVDs, and Blu-rays are looking to be a rapidly growing industry.