Cnet.com: We'll admit it, we've got a soft spot for DivX. The much-used video codec started as a hack of Microsoft's proprietary MPEG-4 codec, and was born out of frustration with Microsoft's video-playback lameness. DivX quickly became an important ingredient of Internet video, but in an HD era, something with a little more power is needed. Oh look, here's DivX 7. Just the ticket.
Although the origins of DivX are as a codec, the future is likely to be very different, and revolves around device certification. For example, you might notice that virtually every DVD player on the market now supports DivX playback. Well, the DivX chaps want to do the same with Blu-ray players, but extend the support to HD material too.