GoFish relaunches as Betawave

Brand specialist GoFish has announced that it has rebranded itself as Betawave as part of a strategic rethink that, the firm claims, makes it "the industry's first attention based media company".

The firm boasts a portfolio of casual gaming portals and virtual worlds that serve an audience of 69 million people worldwide. It specialises in advergaming, virtual world integration and rich media.

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