Submitted by vicheous 2260d ago | news

Kaz Hirai: We're the "official" industry leader

Eurogamer.com writes: Sony Computer Entertainment boss Kaz Hirai has dismissed Microsoft and Nintendo as competitors because he sees PlayStation as the "official" industry leader. (Industry, PS3, Wii, Xbox 360)

Alternative Sources
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Jackass Tretton   2260d ago | Spam
Nathan Drake  +   2260d ago
Considering Microsoft were unable to sell Scene It,You're in the Movies,Banjo,and Lips last year
It's an accurate statement from Sony,they simply can sell their casual products(The latest Singstar with over 500,000 sales worldwide)and their hardcore products(Resistance 2 with over 1.2 Million sales worldwide).

Nintendo of course,can sell their casual software like hot cakes,but their hardcore software(Disaster for example) did not put up satisfactory numbers.
v1c1ous  +   2260d ago
you're so cute
moreover  +   2260d ago
ahahah no.
The Lazy One  +   2260d ago
You're in the movies: 350k
Lips: 670k
Scene it: Box office: 550k
Banjo Kazooie: 630k

of the casual games you mentioned, all of them broke the 500k mark you set.
CryofSilence  +   2260d ago
What about "You're in the Movies?" >.>

Also, your math, while it appears to be good, is actually flawed.

~20 million PS3s
~28 million Xbox 360s

Therefore, 500k of each is, respectively, 2.5% and 1.8% of the entire console base.

Facts are facts. Nothing to disagree about.
#2.4 (Edited 2260d ago ) | Agree(2) | Disagree(8) | Report | Reply
fishd  +   2260d ago
Hirai is a true samurai,gotta love him
scissor_runner  +   2260d ago
Nintendo's hardcore games are actually listed in the top ten. I think brawl and mario kart was there.

These remarks are why you won't see a price drop. Keep on siding with Kaz. Every PS3 fan says hey it will sell like hot cakes with $100 off! Yet now it's ok for him to basically say yeah we have no competition, thus we should not lower prices.

Your celebrating his elitism LOL and saying yeah it's ok it cost this much. Seriously just say you don't care if the PS3 wins this gen. Truthfully it does not matter because the Neo geo was not even close to competing yet it was my fav system when it came to wow factor.

Seriously though... SONY has not spelled it out yet but they are graduating to the PC market with a closed system that no one has hacked yet. If SONY was smart they would take this tech to the PC market in order to provide a solution for it!

It's only a matter of time before the fans tire of this war. It always happens. Kaz is just playing the swaggar capt as the ship sinks. I wonder if he does the same during the internal meetings? If so that would be a fun job actually! Hell I would even dress like Conan the barbarian! Hey didn't they do that?
Product  +   2260d ago
Scissor ....

nice to see you back on here its good to see people with actual opinions that make sense around here.Ill agree this is just talk for why they are nto selling liek they thought they would back at launch.People might want a pricecut but till the production cost come down i dont see this $100 price cut till atleast next year.
RememberThe357  +   2260d ago
Did you actually read the article? Where in it does he say that the PS3 has no competition?

He says the Wii is not competition, but that was Nintendo's stance from the start.

He says that he doesn't know what word to call the 360. He says it doesn't have longevity, but he never says that it's not competition.

He seems to believe that he has the better system. Can you blame him? And how is that "elitist"?
scissor_runner  +   2259d ago
I'm sorry RememberThe357 I read the source at Gamasutra, that's where a few industry guys go for the real news. Please know I'm a PC gamers that has a Wii and love old school console games. I won't be getting an HD system unless I get really bored with building new HD ready PCs and playing Wii games. So far I'm perfectly fine. Yet as a gamer you should be afraid of SONY's dealings because it could cause many to fall. If SONY goes down many go down with it because money invested in it's games.

Here you go:

To not name your competition when you have said your are in competition in the past is elitism.Now all they can say is yeah they won't be around when they are still in front of you. Catching up doesn't count if you don't catch and past them. This is not some soccer moms every one wins logic that you guys seem to use. They are 3rd those are the facts. Being number one in a region doesn't matter out side of japan for a lot of these companies.

They have not won yet they claim victory by saying they are better or saying they are the official industry leader his words as they sit at the bottom looking up. To say the 360 has no longevity is pretty silly right now. It is very easy for MS to keep this box going for another 2 years which would be a long time. Also I don't see many new SONY games coming out for the PS2 any more either. Another funny thing is the xbox 360 is now making money on systems sold and they have bought the exclusives needed to keep the thing going. Last time I checked MS big games still sell pretty well. SONY has no halo or gears just to name a few.

I'm not an xbox fan but even I understand why MS dropped the old xbox. Intel had them by the balls and they did not have the support they needed last gen. Yeah it was cut short but you now have a console from a none player that is sitting in second place. While a industry leader ignores the competition and double talks you you try to spin it? You don't really understand that he is trying to tell you

-Yeah sony fans I've heard you say you want a price drop because it helped the xbox 360 yet that things is not even going to be here in a few years, So you know we will win by default.-

You see in japan people gave SONY hell so they got a price drop right away.... Yet the English speaking groups are just fine with spinning the SONY fall so every thing is all rosey.

Here is some reading for you......... a freebie

Report: Sony Restructuring Imminent Amid Management Tension


Another thing is IBM, Nvidia, AMDati are the tech leader ship right now. SONY takes lots of credit for these guys work, IBM, nvidia yet they would not know where to start if they had to make those chips them selves. Nintendo is the controller and expanded/arcade audience leaders right now along with the over all crown for the console war as of now.
#2.9 (Edited 2259d ago ) | Agree(3) | Disagree(1) | Report | Reply
pixelsword  +   2260d ago
It is written:
Humble yourself, and you shall be exhalted.


A person who is putting on their armor should not boast like one taking theirs off.

While I do enjoy the PS3's technological advances (I go on home at least almost every other day now) keeping a humble attitude installs dignity to both the consumer and the vendor.

But I believe Kaz realizes that a major obstacle may have been overcome, so he may very well be "out of the battle", and therefore sees himself in the position to boast, so I won't come down on him too hard...

...after all, I full well know that I'll be handing Sony $60 when Killzone came out, and bulking up to over 30 games (on disc, mind you) that I play on my PS3.

He's so confident now, I'm almost willing to say some sizable announcement is near.
#3 (Edited 2260d ago ) | Agree(10) | Disagree(3) | Report | Reply
meepmoopmeep  +   2260d ago
i agree,

keep it humble.

i know i'm the best but i don't boast about it

jwatt  +   2260d ago
I honestly think they're just confident about thier game line up through out the year.
Sarcasm  +   2260d ago
"I'm almost willing to say some sizable announcement is near. "

Price cut and Massive advertisements for Killzone 2 should be in order.

But above all, with all the smack talking Kaz has been doing lately. Sony's priority is

Aclay  +   2260d ago
I agree about being humble, but Sony has been humble for a large part of this generation. Microsoft PR like Don Mattrick and Aaron Greenburg have ran their mouths immensely.

Sony usually isn't the company to boast for no reason at all. With these powerful fighting words coming from Kaz, I have a feeling there's plenty of stuff brewing up in the Playstation camp for 2009.

When running a race, it's not always the quickest that wins, but the one that endures until the end.

A quote that I've heard many times that I think applies really well to Sony's long term PS3 plan is this:

"The Race isn't given to the Swift, but to the one that endures to the end."
The Lazy One  +   2260d ago
sony was rarely humble this generation. They've only seemed humble because they've had nothing to boast about since the public decided to give sony the finger for all its pre-launch boasting shortly after launch.
scissor_runner  +   2260d ago
@AclayPS3 this is not a race.
This is not a race this is a war... the first one to crush the other side wins. There is no slow crushing or throwing the last punch if your knocked the F out. There is only a few rounds and the announcer is yelling and SONY's hurt! Swinging widly with jelly arms as nintendo bounces off the opposite rope to ready a running uppercut.

Just like the other systems that died we still loved them because they where the only systems to get some games. Maybe I'll get one, one day or just wait on the PS4 that will have B/C.
-GametimeUK-  +   2260d ago
Back in the PS2 days
Sony did lead the industry... Microsoft dethroned them hard this gen and Sony are left trailing... Sure the PS3 suits me more as a person but the 360 is clearly the better purchase for a wider range of customers
Gue1  +   2260d ago
360 is clearly the better purchase for a wider range of customers
X360 has a bigger install-base, wider library of games and it is cheaper... But that statement goes to the trash when you remember how often they break, the monthly fee to play online, all the add-ons it needs to be on par with PS3 and at the end it doesn't has blu-ray and and it will cost more. 2009 line-up of games looks better on the the PS3.

BTW that disagree you have doesn't comes from me...
#4.1 (Edited 2260d ago ) | Agree(14) | Disagree(9) | Report | Reply
Kratos19  +   2260d ago
Nintendo dethroned them, not Microsoft.
Xbox Street Gang  +   2260d ago
#4.3 (Edited 2260d ago ) | Agree(5) | Disagree(3) | Report | Reply
pixelsword  +   2260d ago
-GametimeUK- figures seem to conflict with your statement.
As a whole, The Asian territories tend to go Nintendo, then Sony, as well as Europe...

...as a whole.

and even in the Americas, the Wii is leading.
#4.4 (Edited 2260d ago ) | Agree(2) | Disagree(1) | Report | Reply
IdleLeeSiuLung  +   2260d ago
You are right, MS is just nibbling at the little marketshare Sony has left after Nintendo dethroned Sony. So far Sony is the big looser this generation. Going from hero to zero...

Hopefully KZ2 will mark the turning point.
304three  +   2260d ago
can the 360 play blu-ray movies
Dlacy13g  +   2260d ago
Does it need to?
JBaby343  +   2260d ago
@ 4.7
It would be nice. Playing movies AND games is twice the fun.
FF7numba1  +   2260d ago
lol ps2 is still on the shelves. I like how xbox and nintendo fanboys like to pretend ps3 is the only console sony has. Goes to show that your company really doesn't have much going for them besides the head start and causal machine. Anyways ps3 will be on the shelves longer than wii and 360.
#4.9 (Edited 2260d ago ) | Agree(0) | Disagree(3) | Report | Reply
Xbox Street Gang  +   2260d ago
"Kaz Hirai: We're the "official" industry leader"
Can't argue with him...

KZ2>>>>>> 360
No FanS Land  +   2260d ago
WTF is he on? Sony struggles selling PS3's and yet they can't afford to cut the price because they still lose money. What is he thinking?
Fishy Fingers  +   2260d ago
He doesn't actually say that...

"This is not meant in terms of numbers, or who's got the biggest install base, or who's selling most in any particular week or month, but I'd like to think that we continue official leadership in this industry,"

Reading (more than the title), makes news much easier to understand.
#6.1 (Edited 2260d ago ) | Agree(11) | Disagree(1) | Report | Reply
pixelsword  +   2260d ago
heh, fishy...
...good point.
No FanS Land  +   2260d ago
finally it's not that wacky. kinda right, it's about his ten year plan and the advantage of longevity.
scissor_runner  +   2260d ago
WOW I read the "new" and the comments on the page LOL. You know some of those guys might actually be in the industry. I'm sorry they need to do some thing and I don't want to see any one else close their doors because their team is full of SONY fan boys. It's not the most powerful system it's just different and that's not really helping it where it needs it.

Most people are not eating what SONY is feeding them. We are buying core 7i's and new video cards and laughing at such a superior machine get crush by the Wii which actually has an interesting play style. Yes the graphics are not the best but hey that did not stop the PS2 back in the day.
SSCOOLCHEA  +   2260d ago
Kasatka  +   2260d ago
The Playstation brand maby, if you add up the PS1, PS2, PSP, and now the PS3.
Foxgod  +   2260d ago
Pfffrt, if you even add up all the sega consoles you still come on top of sony.
Let alone nintendo who outsold all the sony computers combined in only the past 5 years.
meepmoopmeep  +   2260d ago
just say "no" to drugs
Mr.Mister  +   2260d ago
well if u add all nintendo console......
FF7numba1  +   2260d ago
wrong only the ps2,ps3 and psp count. and nintendo only has 2 to the guy above. gamecube and xbox have been abandon for a long.
Nathan Drake  +   2260d ago
I think a lot of people are forgetting
The Ps2 is still officially supported and in production,therefore,it's impossible to label Hirais statement as anything but fact.

And it should be mentioned that the PsP is sitting comfortably at 48 Million+ sold,expect an official announcement regarding the handheld crossing the 50 Million mark sometime in the near future.
moreover  +   2260d ago
no, stop it. what are u the waffen SS of sony?
Homicide  +   2260d ago

I didn't know the leader is supposed to be outsold by its competitors.
#10 (Edited 2260d ago ) | Agree(4) | Disagree(4) | Report | Reply
militant07  +   2260d ago
agreed, he should work on selling more PS3 than saying this.

how he gona look when he end up losing ?
Gr81  +   2260d ago
Sure buddy keep living in fantasy land. The PS3 is currently in 3rd place WW, gotta love this guys attempts at making something outta nothing though.

And Kas if you wanna do that, what about all the gameboy's NES SNES N64, GC, DS, and now Wii? that is just silly.
Foxgod  +   2260d ago

just , no.....
PotNoodle  +   2260d ago
I'm pretty sure what he means is...
In the industry, at this moment in time - the playstation brand > xbox brand.

Which includes the PS2, PSP, PS3 and all their first and second party software (which they have more of than microsoft and nintendo).
Foxgod  +   2260d ago
oh plz, nintendo owns sony upside down both hardware and software.
bviperz  +   2260d ago
Nintendo? No.
Sony is not the leader as in 'sales' but leader as in 'moving the generation forward'. My opinion.
#13.2 (Edited 2260d ago ) | Agree(5) | Disagree(2) | Report | Reply
Mike134nl  +   2260d ago
He could have been more precise,

Also (to Kaz Hirai) stop operating in "your world" and start operating in the real world
#13.3 (Edited 2260d ago ) | Agree(1) | Disagree(5) | Report | Reply
PotNoodle  +   2260d ago
Sony have more first and second party studios than nintendo.
scissor_runner  +   2260d ago
DeathroW22 "Sony have more first and second party studios than nintendo"
They are also losing more money and had the least amount of games in the top ten with just one.
FF7numba1  +   2260d ago
thats nice fox hound come back when it reaches 150 million.
Th3 Chr0nic  +   2260d ago
Delusional much? i hear they have meds for that sir
OmegaKulu  +   2260d ago
Service, sure, MS is leading in online service.
Hardware, no, Nintendo is clearly leading that.
Games, Yes and No, 1st/2nd party offering is pretty much even with Sony atm.(I'm talking about the number and the types of games coming out, not how good they sell)
Sir Ken_Kutaragi  +   2260d ago
Kaz Hirai: 'We're the "official" industry leader and...
...Me and Ken Kutaragi Laughed at the xBox 360 when we saw it'!!! ;-D
Sanzee  +   2260d ago
Uh Oh!
Who the hell let Kaz out of the f*cking center? You know he's in there for a reason! The man is bi-polar and suffers from a rare case of overconfidincism!

Save Sony! Find Kaz! Or all hope will be found!
blackbeld  +   2260d ago
Agree me laughed too..... bubbles for you :)
GiantEnemyLobster  +   2260d ago
Leader huh?
Its kind of hard to lead from way back there in 3rd place Sony.
Stryfeno2  +   2260d ago
Bubbles for making me laugh.
#16.4 (Edited 2260d ago ) | Agree(1) | Disagree(2) | Report | Reply
karlostomy  +   2260d ago
Headline is wrong
Kaz Hirai: We're the "official" last place leader

razorbladelight  +   2260d ago
Hey look...
it's Ridge Racer. RIIIIIIIIIDGE RACER!!!
jcfilth  +   2259d ago
Microsoft only talks about sales, of course that's why they rushed the 360 to lunch 1 year ahead of the PS3, so that today, they could talk ONLY about sales, which to me is pathetic! why? because when you compare the console sales year to year, the 360 is ahead only by 1Mill and a bit more and that sales push happened recently when they made the price cut to $199.

So considering that the PS3 has been the most expensive of the 2 consoles, that its been out for only 2 years, the PS3 is doing just fine. What do you all think will happen when the PS3 drops to $299??(besides another 360 price cut lol) PS3 sells will Sky-rocket!!

How would you feel telling your friends that you "won" a race of 800meters but that you had an advantage of 400meters and that your competition was just 1 meter behind you when you reached the finish line? I WOULD FEEL STUPID, LIKE A LOSER, PATHETIC, SAD, and all my friends would laugh at me like now US PS3 owners are laughing at Microsoft and the 360.
#16.7 (Edited 2259d ago ) | Agree(1) | Disagree(2) | Report | Reply
Captain Tuttle  +   2260d ago
He's a nut job. An arrogant, arrogant nut job.

"We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process"
#17 (Edited 2260d ago ) | Agree(3) | Disagree(5) | Report | Reply
cmrbe  +   2260d ago
What's wrong with that?
I would prefer that my console would yeild better games through out its lifecycle than a console that maxes out in just 2 years of its life.
dachiefsman  +   2260d ago
Oh Captain, My Captian!
Chrisy  +   2260d ago
"We don't provide the 'easy to program for' console that [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so then the question is what do you do for the rest of the nine-and-a-half years?" explained Hirai''


I am without words:o How did this company ever came to exist is beyond me. WTF just WTF?!?! For humanity's sake I really hope he didnt really say this. I cant believe these retards actually have supporters out there. wow Although such quotes only confirm that this company wont last another year. How did this monkey ever get hired, HOW?

#18 (Edited 2260d ago ) | Agree(5) | Disagree(10) | Report | Reply
theKiller  +   2260d ago
u idiot read properly
"We don't provide the 'easy to program for' console that [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so then the question is what do you do for the rest of the nine-and-a-half years?" explained Hira

then he continues

"He picked God of War to show gameplay changing during long life of the PS2, and said that sort of learning curve will be the same with PS3.

"So it's a kind of - I wouldn't say a double-edged sword - but it's hard to program for, and a lot of people see the negatives of it, but if you flip that around, it means the hardware has a lot more to offer," he said.

so his point that he wants the ps3 to have every year new accomplishment in the gameplay and graphics department because its clearly the 360 have almost maxed out and almost there is no great achievements in the graphics department nor the complexity of the things that can happen all at once in the screen!!!!
dukadork2  +   2260d ago
whiiiiiiiiiiiine whiiiiiiine whiiiiiiiiiiine
"I am without words... WTF just WTF?!?!"

yet she gave her money to a company that knowingly screwed at least 1/3 of its customers in broad day light, and she keeps polishing that c0ck zealously everyday on n4g.

kaz is 100% right: the learning curve is part of the longevity of a console and longevity is 100% to our advantage as gamers. compare that to directx with no learning curve but all games look and feel dead similar and you need new hardware all the time to compensate for dumb ass coders.

only corporate c0ck suckas like you would rather give them more money. i'd rather devs competing and learning a difficult platform to deliver titles that look even better than crysis on a $4000 PC only 2 years in its lifetime!

get yourself some kleenex xb!tch, tough times ahead
IWentBrokeForGaming  +   2260d ago
Where has KAZ HIRI been? very quite for a long time!
it was nice too!. It's always nice to see when MS and Sony can just STFU and do their jobs. With the release of Killzone 2... apparently Kaz grew his cahonies back to run his yapper!.

My message for Kaz and Sony is... we KNOW what your product contains in it, get over explaining how it's bang for the buck. We know it plays blu-rays, BUT IT'S A GAME CONSOLE FIRST!. Let your games speak for your product, your tech-mumble-jumble isn't even creditable until gamers/consumers see all that being used. Killzone 2 is the FIRST positive reception I've seen of the PS3 this gen, it WILL take gamers by storm... but now it's a sign that the expectations are going to run high after its release and people are going to want, want, want... all that eye candy. Can Sony deliver more Killzone quality outside of Heavy Rain?.. we shall find out!

My message for MS is to STFU also. We know your system has outsold the PS3 here in the states. We also know that it was do to an awesome game library that started late 07 and ended with the release of Gears 2 last year. I want to know, what will carry their product through 09 against the sick line-up Sony has planned?. Sure Im getting Alan Wake for 360... but that's ALL I KNOW IM BUYING IN 09 FOR IT!. Possibly even Ninja Blade but thats a maybe. MS's biggest announcements aside of Alan Wake, are DLC for been there, done that games. NOTHING NEW. Sure the diehards will go crazy for the DLC. Which I most likely won't get for neither Halo 3 or GTA 4, because I've been totally over those games. The people wanting Halo OSDT, won't you feel disappointed if it don't match up to ALL Killzone 2 has going for it? I would be. It's MS's time to flex back, with graphics and I can't see them doing it. But 360 has sold A LOT here in the US, but it was because it HAD GAMES. Now MS has only 1 TRUE game, THAT ISN'T A DLC ADD ON. To boast about in 09 and that is really really worry some!

But whatever comes for either console I get to enjoy anyways. I just feel they both need to STFU and just let the product speak for itself, cause they both sound like broken records in the things they spit!
TheColbertinator  +   2260d ago
Hahahahahaha is Kaz losing it?
Says you  +   2260d ago
You people are dumb none of the consoles meaning Wii
Or XBox 360 has dethroned the PlayStation brand there's practically more PlayStation's in the world combined and when Sony talks its not ok for them I think all of you should shut up and let them since none of you are working for them anyway at Sony's they haven't been talking for a while there has been barely any articles about them talking about sales all the time compared to Aaron Greenburg and Microsoft talking about sales and when they talk you guys just jump on them.
Graphics Whore  +   2260d ago
Technologically they're the only company moving the console business forward instead of going backwards (Wii) or standing still (Xbox).
caladbolg777  +   2260d ago
Whole-heartedly agree.
METtAL-GAMER  +   2260d ago
Sigh...Still way too cocy after 2 years.I guess this means they are still not worried about advertisement.
mithril  +   2260d ago
Compare with car industry, Toyota is leader in car sales because sale many Camry ? No Toyota is Leader with combined product (Camry, corola etc...) Same with Sony. Sony is leader because sell PS2, PS3, PSP and games development.
DJ  +   2260d ago
Well they are. They paved the way for Blu-ray and multi-core processing.
And the Playstation brand generates more revenue than any other gaming brand. The PS3 is a little behind the competition in terms of hardware sales, but the platform is experiencing long-term, steady growth due to Sony's hard work. The fact that it only took them two years to match Xbox Live's subscriber figures is a landmark achievement, and with a smaller install base to boot.

20 million consoles after two years is a good start. Though it's better than what the 360 accomplished, it's still only half of what the Wii has pulled off. As long as they drop the console's price to $299 within the next calendar year, pump out groundbreaking titles that emphasize the PS3's power advantage (i.e. Killzone 2), and continue to improve their core services the PS3 has a good chance of catching up to the Wii.
testerg35  +   2260d ago
So to PS3 fans, Sony is just being confident, but when MS says the same thing MS is just talking crap.
Homicide  +   2260d ago
Nintendo is the one who's pushing the industry forward. They got a lot of non-gamers playing the Wii.
fossilfern  +   2260d ago
i think what he means is the PS3 is a console that other makers should follow. Think about it do you really want to say to a R&D team "ok we gotta make a console like the 360" no becuase baisicly what you are saying is you want a machine without dated design and a generation behind in a media format that has a high failure rate. Or would you want to follow Sonys example with the latest hardware, Reliability and pure fun ? i know which one id go for. But all Xbots will start disagreeing with me and taking away my bubbles so any PS3 fan or anyone who has sense please agree with me :D
IWentBrokeForGaming  +   2260d ago
Hey Kaz
I just wanna hear you say "KILLLLLLLL ZONEEEEEEEEEEEEEE"
Voiceofreason  +   2260d ago
LMAO...Industry leader?? IN 3rd palce and the only console you outsold last year was your previous console the PS2... Sad really...Sony is just beyond stupid this gen with teir attitude.. So arrogant its not even funny.. " Millions will line up for a PS3 regardless of value." " The next gen doesnt start til we say so.." Rumble is a last gen feature and not needed in the PS3." and now the final act of depseration " "We are still the market leader with 24% market share."
Well it gives the fanboys and girls something to talk about but anyone that isnt a fanboy already knows Sony isnt the market leader..
The smell of desperation from Sony is getting sickening. Things must be far woprse than we know for them to be acting so desperate to fool more consumers with their lies.
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