Guitar Hero and Rock Band were two popular ways to show off whatever product or service you were hawking at CES, with every television or projector hooked up to one plastic guitar game or the other. Rhythm games were definitely this year's Wii; everyone wanted in on the action. Nvidia had a great gimmick to get people to its booth: show off Guitar Hero III in 3D.
The kids were having a blast playing at it when Ars got there and checked it out, and the 3D effect was intelligently put together. The note charts appeared flat in front of the 3D background, so while you enjoyed the 3D graphics of the band and the crowd rocking out in the game, timing and perspective on the action game part of the screen wasn't affected.