CES 2009: Video games 'more popular' than film and music, says studio boss

Telegraph writes: "Video gaming will soon the biggest entertainment medium in the world, according to the chief executive of a major games publisher. Mike Griffith, head of Activision studios, told delegates at the Consumer Electronics Show in Las Vegas that consumers' interest in video games was increasing all the time.

"Movies, recorded music and television – these are all stagnating or contracting entertainment sectors," he said. "Video games are poised to eclipse all other forms of entertainment in the year ahead."
Mr Griffith said that casual, fun games with a social element were one of the main reasons for this surge in interest. He said that interactive titles, such as Guitar Hero, which is published by Activision, epitomised this trend."

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