The question is: who would be the next company to jump into the game and make their own console? The company that would be the most intriguing would be Electronic Arts, and what a behemoth they could potentially be. GameStooge cites some factors onto why EA might try their hand, and comes up with a huge list.
An excerpt: "EA has the licensing. Imagine the console sports landscape with every EA Sports title suddenly exclusive to a single console? "You can only get Madden on our system!" They already have the premiere soccer (FIFA) and hockey (NHL) titles. Then you have all of their other powerful licenses - The Sims, for example. Rock Band. Valve's console adaptations. Mass Effect. Command & Conquer. Battlefield. Burnout. The Simpsons. Can you imagine how it would rock the gaming landscape if they announced: "The Sims 4, only on our system! Rock Band 3, only on our system! Call of Duty, only on our system!" iD Software. Even relatively defunct licenses could get new life, like Wolfenstein, Need for Speed and Medal of Honor. Can you say Spore 2?"
One wonders why they haven't done it already - or if they're planning it now and are waiting to strike.
Call of Duty removed - it's Activision, not Electronic Arts.