Earlier this week, Sony sent Kotaku an oddly timed media bulletin, trumpeting the PlayStation 3's value versus the Wii and Xbox 360. It also accused Nintendo and Microsoft of "peddling add-ons." What say you, Microsoft?
"First, I would say we absolutely would not want to trade places with Sony," said Aaron Greenberg.
"We feel confident that we're delivering great value," he added. "I believe that we deliver more value for games and entertainment than any other platform on the market."
"I would rather talk about why you should buy our console than why you shouldn't buy the competitor's system."