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Sony inks official partnership with FIFA

Sony Corporation has just signed a global partnership program contract with FIFA (Fédération Internationale de Football Association).

Effective January 2007, Sony will formally embark on a range of activities as an official partner of FIFA. This contract will run for 8 years until 2014, with a contract value of US$305 million.

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Antan3867d ago

An exellent move, though i think "industry news" only Madds?

eques judicii3867d ago

this has absolutely nothing to do with the sony computer entertentainment department... right?? This is more like how samsung sponsers the NFL. EA has the gaming contract with fifa so I wouldn't expect that to change.

Marty83703867d ago (Edited 3866d ago )

Still a great move for Sony,they will shift million's of PS3 consoles & Bravia HDTV's I bet.

nirwanda3866d ago

I wonder if this turn's out like the deal with F1 where as part of the deal was to only have F1 game appearing on a sony console would be bad for the 360 if on official game could appear on the 360