Buy none, get one free

Is the business model of the future one where the customer no longer pays? Already products in the digital marketplace are being given away free, yet companies are still making profits. The internet has created a revolution for free products, says Anderson. One firm believer in this increasingly common business model is Chris Anderson, editor-in-chief of Wired magazine. He claims the costs in the digital world are so low that both the companies and their customers are winners.

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