Apple went out with a whimper at its last Macworld expo according to the Mac faithful who gather here every year.
The company stayed on script with no game changing-gadgets - unlike previous shows where the iMac, iPod and iPhone were unveiled.
Instead, Apple announced a range of upgrades, with the most significant change being an end to copy restrictions on music downloaded from iTunes.
Apple lowered expectations when it said this was its last Macworld along with news that chief executive Steve Jobs would not do the keynote address.
Taking centre stage this time was Apple's senior vice president of worldwide product marketing, Phil Schiller, who did not "rock the house", according to Gartner analyst Van Baker.