SONY's press conference is now LIVE at CES 2009.
SONY is unveiling new products and its sales stats during the holidays .
"I don't have to tell you that the last few months have been hard, there were moments when I found myself struggling to remain optimistic." "While sales were down slightly, Sony enjoyed higher than expected sales this season.
BRAVIA, 350BD, the reader... all big sellers. "Consumers and retailers continue to put their trust in Sony." "We made progress in new directions with consumer categories..." "New business models are being integrated, like 4K HD." "This year at CES there are two primary areas on the floor -- one is in home, one is out."