As the largest company in the US churning out greetings cards and also the owner of Crayola-brand crayons and a cable TV channel that surely no one watches, Hallmark has its fingers in a few pies. But if you were going to name the one thing it's most famous for, it would be the sickly cute Forever Friends bear greetings cards.
It's hard to imagine they sell quite as many as they used to back in the dark ages of very little choice of birthday cards though (just sentimental or 'funny'). For a start, that new grey bear with the blue nose is cuter.
So, what to do with a big headed bear instantly recognisable by millions across the world but which no longer sells many birthday cards? Make him into a mobile game of course.